04 / EXPERIMENTAL LAB

EXPERIMENTS IN PERCEPTION.

What you see isn't always what is there. Explore how motion, patterns, color, and depth can trick the eye and challenge the mind.

EXPLORE THE EXPERIMENTS

OBSERVE / QUESTION / RECONSIDER SCROLL TO EXPLORE ↓

01 / THE PROCESS

Your eyes collect.
Your brain interprets.

These visual studies explore the relationship between what we see and what we believe we see. Watch each experiment closely. The details might change the way you understand the whole image.

LOOK CLOSER.
THINK DIFFERENTLY.

Four ways to see.

Watch the pattern.
Question what you see.

01 MOVEMENT

MOTION STUDY

STUDY NO. 01

Motion

Still images can seem to move. Repeated lines, contrast, and visual patterns can create the sensation of movement.

PERCEPTION / MOVEMENT

02 PATTERN

PATTERN STUDY

STUDY NO. 02

Repetition

Repeated shapes and lines create rhythm, visual tension, and patterns that can make the image appear to shift or distort.

PERCEPTION / PATTERN

03 CONTRAST

COLOR STUDY

STUDY NO. 03

Color

Color, brightness, and contrast influence how we interpret an image. Surrounding colors can change how a color appears to us.

PERCEPTION / COLOR

04 SPACE

SPACE STUDY

STUDY NO. 04

Depth & Perspective

Lines, angles, and perspective can create the impression of impossible spaces, shifting dimensions, or three-dimensional structures.

PERCEPTION / SPACE

END OF STUDY / BEGIN AGAIN

Did you see
what you thought?

Perception is personal. Look again, question the obvious, and remember that seeing is only the beginning.

EXPLORE MORE ILLUSIONS